Problem
Mesur.io was preparing to raise their Series A and needed support refining their investor narrative and materials. While the team had a compelling product in agricultural data and automation, they were seeking clarity on how to best position their market opportunity and value proposition for institutional investors.
Approach
I worked closely with the Mesur.io team to sharpen their fundraising narrative, emphasizing the growing importance of data infrastructure in agriculture and the company's role in enabling automation across the sector. Beyond refining materials, I made direct investor introductions to funds aligned with their vision — including Bread and Butter Ventures and Silicon Road — both of whom ultimately invested.
Outcome
Mesur.io successfully closed their Series A with participation from Bread and Butter Ventures and Silicon Road, positioning the company to scale its platform and expand its market reach.
