VRA Partners
Project Name
CIM Development
Headquarters
New York, US
Industry
Software development
Company Size
51 — 200 employees
Timeline
Jan 15 - Dec 20, 2023

Overview

Problem

VRA Partners, a leading middle-market investment bank, needed support developing CIMs for companies preparing for sale. These materials were critical for shaping buyer perception and maximizing outcomes in competitive M&A processes.

Approach

I worked alongside the VRA Partners team to build CIMs that clearly articulated each company’s story, growth drivers, and financial profile. This included translating complex business models into clear narratives, highlighting operational strengths, and positioning key value levers to strategic and financial buyers.

Outcome

VRA Partners successfully brought multiple lower-middle market businesses to market with investor-ready materials that helped drive engagement and facilitate competitive sale processes.